Welcome back toin Apps, the weekly TechCrunch series that recaps the latest mobile OS news, mobile applications, and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spending in 2020. Consumers also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the TV. The average American watches 3.7 hours of live TV daily but now spends four hours per day on their mobile devices.
they’re also a big business. In 2019, mobile-first companies had a combined $544 , 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into a figure up 27% year-over-year.
we’re reviewing Google’s I/O developer event, rounding up the latest from Snap’s partner summit, and looking at how Parler got back on the App Store, among other things.
Sorry, sorry. But it’s true. Without any new hardware announcements, the software-only event didn’t feel as big and buzzy as it has in the past — which is a bummer since I/O was canceled entirely blog posts — like Google Workspace improvements or neat Google Maps and Photos features. A life-size 3D video calling booth is fantastic, but it won’t be in your .due to COVID-19. There was no announcement of an affordable Pixel 5a or six smartphones, no rumored Pixel Watch, no news on Pixel chips, no new smart home devices, no Stadia, and not even the Pixel Buds A-Series, which Google accidentally tweeted about ahead of schedule. What gives? Instead, Google I/O was filled with many product news that could have been announced as
That’s not to downplay Google’s technical advancements. Still, if you’re sitting through a long live-ish (??) event, you don’t only want to hear about more conversational AI or less racist cameras (much less from the company that fired multiple AI ethics researchers). You want to get excited about Google’s next new…thing.
While iOS finally added support for widgets with iOS 14 and an App Library to clean up clutter, Apple seemed almost caught off guard by the personalization madness that ensued after devices went live. It had to quickly fix how app shortcuts worked — a workaround people had been using to tediously customize their .
Android 12 addresses this demand for its users and takes things further. When Android 12 users set a new wallpaper, the system can automatically create a custom palette of colors as the Android theme, including dominant and complementary colors. This is applied across the OS, including in the Quick Settings under the Notification Shade, buttons on the lock screen, widgets, and more. Google calls this “Material You,” which is silly but gets the point across. The phone canlike yours.
Material You also introduce refreshed widgets with interactive controls and more accessible personalization options, smoother transitions, more animations, and a privacy dashboard where you can check in on which apps are accessing your location, mic, and camera instance. But what sells it is how all those partsto present a new Android version that feels fresh.
ICYMI: An I/O Round-up
- Stats: globally, up from 2.5 billion in May 2019. The figure includes 250 million active tablets as of .
- Foldable: a series of Android 12 updates that support foldable screens. (Is a foldable Pixel coming?)
- Design: “Material You” is Android’s new, adaptive design language which fully embraces the home screen personalization trend, allowing users to set themes that apply across the operating system. One of its more clever tricks is that it’s able to build the color palette for the article based on the wallpaper you choose
- Wearables: to take on Apple’s watchOS. The goal will combine the best of both worlds, Android Wear OS and Samsung’s Tizen, allowing apps to start faster and , while users will gain more apps and watch faces. Meanwhile, the best of Fitbit progress and on-wrist goal celebrations — will come to Android Wear. Other updates include a Tiles API, a , a new consumer experience focused on speed and customization, and redesigned Maps, Assistant, and Pay.
- Auto: Google is working with BMW and others to allow Android smartphones to unlock and start vehicles by leveraging Ultra-Wideband technology (UWB) support. It’s also making it easier for developers to bring Android apps to the car as they can now create an app that supports Android OS and Android Auto.
- AR: 850 million ARCore-compatible devices are now on the market. It also added Raw Depth & Recording/Playback APIs to ARCore to help make more immersive experiences possible.
- Flutter: Google’s cross-platform UI toolkit for building mobile and now powers 200K Play Store apps, including WeChat, ByteDance, BMW, Grab, and Didi. The new version, Flutter 2.2, adds reliability, performance improvements, a payment plugin for IAPs, and a more streamlined process for to Windows, macOS, and Linux.
- Android Studio: Google Studio IDE, Arctic Fox, which focuses on bringing more tooling around building apps directly into the IDE. The marquee feature of the update is , the toolkit for building modern UIs for Android.